5 Successful Link Building Strategies

by | Jul 13, 2021 | Link Building

Did you know over 5.6 billion searches are made online every day? If you can harness a little of that traffic, you can seriously transform your online business. But do you know how to go about building the quality of your website’s SEO?

One essential way is through link building. Read on as we discuss our five must-know tips for building quality backlinks.

Guest Blogging

Guest blogging is an old favorite when it comes to building a link. It works so well because all parties involved get something from the deal. It starts with you creating a great piece of blog content that goes on someone else’s website.

When this is posted, as the author, you get a link back to your own website, creating a backlink. The webmasters get free content, so the deal is great for everyone.

One added tip for guest blogging is to ask for the author bio to be inverted. Usually, the biography of the author is placed after the article. By this point, many people have read the information they need and gone elsewhere.

By asking for the bio to be placed at the start, more people are likely to click on the link to your website. Not only does this link then provide backlink power to your SEO score, but it is also providing traffic. Thus you get two advantages for the price of one.

Broken Link Building

Broken link building involves locating links online that lead to nothing. Once you have these broken links, you ask the webmaster to replace the link with your content.

This raises the question about you find broken links. The easiest way is to locate a competitor website, ideally someone in the same niche as you with more backlinks.

Most SEO software packages will have link-building tools where you can drop in a website and check its backlinks. You should do this not just for yourself, but for your competition. Alternatively, hire a Cinncinatti SEO marketing company to do an in-depth competitor analysis for you.

Any referring domain that links to a 404 page is a broken link. All you need to do is click to see where it came from, then contact the webmasters and ask them to change it. You can create a huge amount of backlinks by doing this.

Utilize Social Media

Social media is a behemoth that is easy to feel intimidated by. With so many platforms and ways to post content, it is easy to be overwhelmed. However, social media is one of the most effective link-building services, and it costs nothing to use.

Start by owning one social media, instead of trying to be on all of them. Each platform will work differently and have its own intricacies. For example, creating visual content on Instagram is a whole different game to posting blog content on a Facebook page.

Make sure it is a platform your target audience is using. For example, TikTok has a very young audience, so it would be no use selling holidays for over sixties on there. This may require some background research into your current audience and demographics.

Once you have a platform, ensure you master every facet of it. For example, Facebook is not just about opening a profile. It has pages, groups, story posts, polls, and even quiz sections you can embrace. Once people start to share your content and talk about it, you will find links that naturally start to build.

Check Competitors Backlinks

You already read about checking for broken links from your competitors using link-building tools in the previous entry. But did you know you don’t have to use broken links as a source of information? In fact, checking all links going to their site is a great tactic.

Once you know where their most powerful links are coming from, you can try to get one from that source as well. You already know the site has content that links to topics in your niche. The chances are they are likely to create similar links again.

Start by working out who your major competitors are. Drop their website into the backlink checker, and see who is linking back to them. You can then contact the site and ask to submit a guest post.

You can also use this tactic to see where many of their links are coming from. If they are coming from infographics, you know this works well for your industry. If they are coming from author biographies, you know that guest posting is working.

Build Infographics

Online, people love information, and they love images. That is why the infographic is so useful as a tool to create content, get it shared and build links. You can use them to get across research, statistics, and data in a form many people would ignore if it was buried in a wall of text.

You can hire a graphic designer to create them for you or use a local Cincinnati web design company that creates content. Make sure you check your facts and reference them, or even better, do your own surveys and get your own unique data.

The only downside is that a lot of people are making infographics these days. Thus, you need to find data and analytics for something that is really unique yet remains relevant. Use keywords to find out what people are asking, just as you would when looking for blog topics, and think how this can be used.

Link Building

It is easy to get lost when link building. Create a calendar, choosing a few tactics to work on over a given period. When you feel you have exhausted these methods, move on to a new one.

Your first stop for link-building services should be Pattern SEO. We have a range of SEO services to drive organic traffic to your website. Contact us here for a free analysis from an established Cincinnati SEO company, and we could be transforming your web traffic starting today!