5 Tips for Designing a Website

by | Jun 7, 2021 | Web Development

Are you getting ready to design your own website for your business? When it comes to designing a website, there are tons of important factors you will want to keep in mind to make a successful and appealing site.

For some tips that can help you make a plan when it comes to building a website, keep reading. In this guide, we will go over some web design tips that can help you build the site of your dreams.

1. Set a Clear Goal

Before you begin making plans for your website, you should make sure that you have a clear goal in place. This goal will lead and direct every decision you make while designing your website. To figure out your goal, ask yourself what you hope to achieve by creating a website.

Additionally, there are tons of different kinds of websites out there, so you should figure out what option will fit best for reaching your goal. For example, if you’re hoping to sell products, you will want to set up an eCommerce site. If you’re looking for a platform where you can share and promote your best work for potential clients, a portfolio site will likely work best for you.

Once you’ve decided what your goal is and what kind of website will help you achieve it, you can begin to think about web design. As you begin this process, you want to keep reminding yourself of your goal so that you can make a website designed to meet your objectives. You’ll find that as your project progresses, each choice and element will vary depending on your overall purpose.

2. Consider Your Layout

Your website design layout will act as the format that you can use to display your web content. It can be helpful to draw out a design layout with pen and paper beforehand. You will want to consider how many different websites you will need and how you will display your website navigation.

Every business is unique and will have different webpage needs. However, there are some web pages that most companies use to lead website visitors around their site.

3. Develop Your Homepage

Your homepage is perhaps the most important area of your site, as it will likely be the first-page users land on, making it their first impression of your brand. Your webpage should be captivating enough for the website visitor to stay and explore what else your site has to offer. The homepage should be professional, clean, and eye-catching while also making it very clear what you do. This page serves as a starting point for visitors, but you also need to make it as easy as possible for online users to find what they are looking for on your site.

Your homepage should include all the essential elements to reflect your brand, such as your logo, the name of your company, and a clear navigation menu that allows visitors to explore further. You should then consider your layout colors, what images you want to include, as well as written copy. A clear call to action button can lead website visitors to your overall goal, such as making a purchase or booking an appointment, as soon as they land on your site.

4. Let Them Find Out More About You

Whether you are a company or a single professional, you should offer information that lets website visitors find out more about you, your company, your mission, and who you serve. Customers want to find a company that has values that align with theirs, which leads to brand trust. For this reason, an “About” page is a great website addition.

This can be a place where you share your story as well as any information that defines your brand and makes it unique. Consider adding photos of yourself or your team to humanize your brand. You should also have a contact page that makes it easy for potential clients to reach out to you for a project, or to ask a question about your product or service.

You should offer multiple ways for visitors to get in touch by including your mobile number, your email address, and your office address. Additionally, you can add icons and links for your social media accounts so that website visitors can find out more about you on these platforms.

5. Determine Your Design Features

Once you have the foundations of your website in place, you can begin thinking of the design features you hope to incorporate. These are the details that bring your website together for a cohesive, consistent, branded appearance. These details will be determined by evaluating your brand identity, which is the distinct voice and appearance that you use to communicate to your target audience.

While determining your design features, you should also keep usability in mind. You want to strike a balance between an impressive and engaging design while also making navigation simple and easy. To do so, you should work to make sure your site is not overwhelming using negative space to break up your content.

Designing a Website: Key Steps for Starting Out

Designing a website takes work, but when it’s done right, it can seriously pay off. A well-designed website can act as your 24/7 marketing tool that can help you generate leads and boost profits.

If you’re looking for a web designer that can offer great results when it comes to creating or updating your website, contact us today for a free analysis.