6 Essential Tips on How to Optimize Video Content for Search

by | Jan 1, 2020 | SEO, Video

Did you know that over five hundred hours of video are uploaded to YouTube every minute? With billions of videos being watched every single day on YouTube, getting your videos seen can be difficult. It’s more challenging if you aren’t optimizing your video content.

Even off of the YouTube platform, the video has become one of the most popular forms of only content. If you’re looking to learn more about how to optimize video content for search, we’ve created to help you better understand. Keep reading to learn more!

1. Find the Right Keywords

Before you press the record button, the first thing that you should do is playing your video content around the right keywords. By practicing these best SEO tips, you can help you reduce to be found in the same way that people find your text content.

To choose strong keywords, you should use your Google AdWords keyword tool to select between five and six keywords that are related to your video idea. Make sure to use these keywords in your title, tags, and the description for your video.

Make sure that when you’re reading the description of your video, that it’s an accurate description of what the video is about. You shouldn’t write a description that’s fluffy just to stuff keywords in because you think it’ll make your video rank higher. Google Bots can tell when descriptions are misleading, and this can actually hurt the ranking of your video content.

2. Think About Video Transcripts

As you’re scrolling through a video platform, chances are you’ve watched videos by reading the captions in the video without your sound on. Inserting video transcripts will allow people to view your video and understand the content without using audio to listen to your content.

Not only does this encourage a larger audience to view your videos, but it also allows Google bots to search through your video and read the additional text in the video. This will help your video to rank better, as search engines will have a better understanding of what your video topic is about and what audiences to show it to.

3. Create an Engaging Thumbnail

The thumbnail of your video will be the first thing that searchers will see when your videos indexed on search results. The thumbnail plays a significant part in encouraging people to click over to your video.

Think of a thumbnail video as you would a book cover for a book. Your thumbnail should be something that’s compelling, easy to look at, and encourages people to click on your video.

4. Design Videos with a Goal in Mind

Creating a strategic and purposeful video can not only create awareness surrounding your brand, but it also can help lead customers through the sales funnel and increase your conversion rate.

To create a video that serves a purpose for your viewers and helps you to bring awareness to your brand, you have to create a video concept that has a specific goal in mind. When you’re crafting your video content, you should do your best to invoke emotion, find ways to target your unique audience and encourage your viewers to take actions based on the video you created.

You can encourage people to take action based on the video content that you created by building a call to action. Before you make your video public, you need to make sure that it highlights a specific call to action.

You can do this with a direct prompt from the host of your video, with a short link at the end of your video encouraging people to click over to a landing page, or posting annotations new video to a variety of resources.

5. Content is King

When you’ve got thousands of other brands and creators to compete against, creating content consistently can help your content to stand against the rest of your competition.

Keep in mind decorating on how to get a lot of views isn’t the number one goal. You should be aiming to build a group of people that are consistently viewing your content and creating long-term relationships with the people there watching your videos.

You can accomplish this by creating high-quality content excusable to your viewers, and by publishing this content on a consistent basis. If you post irregularly, you won’t be able to develop trusting relationships with the people want to view your content.

6. Don’t Forget to Analyze Your Performance

To ensure that your brand is getting the most of the content that you’re creating, make sure that you analyze your performance when planning any future content. This will help you to make informed decisions about the material that you’re creating and what topics are best resonating with your audience.

You also get a better understanding of who is watching videos, how to modify your current marketing strategy based on how your content is performing, and how long people are watching the content you’ve created.

Understanding How to Optimize Video Content for Search

As video content continues to grow in popularity, understanding how to optimize video content for search can help you to increase you were in the surrounding your brand and attract new customers. By using the above-listed tips, you’ll be sure to create high-quality content that helps to drive more traffic and views to any source that you choose.

Are you looking to learn more about how to create visual content to bring to new leads and new traffic? Click here to get started.