565% Increase In Organic Leads

How we helped a local business 5x their inbound leads in 6 months.

The Plan

First, we made sure all his analytics on his website were set up correctly and tracking properly. Then we identified his top competitors, identified target keywords, and built out a plan to get his website ranking as quickly as possible.

We built out a keyword list and focused on the top 5 local keywords that would bring in targeted, qualified, ready to buy leads.

Website Development

We branded and then built them a custom website that is focused on conversions.

Search Engine Optimization

Local SEO campaign focusing on content marketing and education.

The Execution

We started by optimizing his website for the priority keywords we identified at the start of the campaign and began building relevant backlinks to his site.

Bill’s niche had several competitors that were ranking for these keywords and were also doing SEO. We quickly identified what links we needed to build in order to outrank the competition. We also focused on building local links, in order to get his Google My Business Listing in the top 3 of the local maps.

The Results

Compay: Building Inspection Engineers
Website: www.buildinginspectionengineersllc.com

Building Inspection Engineers is a local structural engineering firm. It was founded by Bill Turner as a way to provide technical engineering solutions in simple, customer-friendly terms.


Organic Traffic


Position #1 Keywords


Inbound Leads


Online Leads

Happy Customer

“Pattern SEO is extremely knowledgeable and helpful, they go out of their way to be of service and will even make minor changes without charging. That is rare today! If you have the opportunity to work with this team, take advantage of it!””

Bill Turner
Founder of Building Inspection Engineers