When it comes to internet marketing, one of the few things that have stood the test of time is Google traffic. Getting free, organic traffic from search engines is just as valuable now as it was a decade ago.
The downside of this is that there is more competition than ever before. Many companies realize the value of investing in their SEO. To get a good page rank in 2021, you must be up-to-speed with the latest trends.
This article will explain the key steps you need to get excellent search engine rankings with your most high-quality content.
Start Researching the Best Keywords
The only traffic that is valuable to your website is relevant traffic. So it’s time to forget about page impressions and start thinking about how you can target the best audience to your website for a good SEO page rank.
That task begins with keyword research. Even if you have conducted keyword research in the past, it is an exercise you must repeat regularly to ensure your website remains relevant and current.
Focus too on long-tail keywords that are less likely to be dominated by big websites and much competition.
Not only are long-tail keywords easier to rank for, but you’ll also get an audience that is further along in the sales funnel. They will be closer to a position where they are ready to buy.
Write for Your Target Customer
It’s one thing to rank for a keyword, but it’s another to give a website visitor exactly what they are looking for when they search online.
There is nothing more frustrating for many people than clicking on a link result on google only to read through an article that doesn’t help you answer your question.
Do investigative research into your target audience. Find out who your target audience is, what that audience needs, and what information they are seeking.
Think about content from your customer’s perspective rather than simply writing on topics that interest you. That will make your content more reader-friendly, leading to a lower bounce rate and higher ranking.
Keep Content Fresh
Visitors don’t like content if they think it’s outdated, and in today’s world, information changes quickly.
Revisit old articles and add a fresh spin on them. Republish old content by updating it with new facts, statistics, and ideas. That will help you continue to get a high website page ranking on an article you wrote years ago.
You could also consider publishing old (but still valuable) content in a new format, such as turning a long-form blog post into a video or podcast.
Don’t Forget About Metadata
Good quality metadata is critical if you want to rank on Google. Even the most high-quality, well-researched blog post won’t get a top ranking if you haven’t added metadata relevant to your target keywords.
If you are on WordPress, install a plugin such as Yoast to help track what metadata you need to add to your content. Ensure you are using a keyword-rich title, description, and relevant keywords in image alt-tags.
Make sure your written content includes your primary keywords near the beginning of the article and naturally within the body, and add in plenty of relevant secondary keywords too.
Add Keyword-Rich Links
One thing Google likes to see from website content is meaningful references to related content.
That means linking to high-quality websites that add something to your article, maybe a news story that provides some background to your topic, for example.
Use relevant anchor phrases to link to that content instead of the generic “click here.” It is more meaningful to the reader and helpful to Google when crawling your page.
Track Your Metrics
Keeping track of metrics is essential if you want to improve your SEO efforts continually.
Even the most carefully planned out strategy might not work as intended. Tangible information on visitor clicks is the best way to discover the whole story and find out how to improve your traffic.
As well as getting ranking data by using a page rank checker, use Google Analytics to measure page impressions, measure bounce rate, and conversions. That will indicate how well-targeted your traffic is.
Tracking information on traffic sources will also help guide you into where you need to spend time and effort and which sources are yielding the best results.
Fix Any Penalties That Could Hurt Your Page Rank
Site penalties are essentially any aspect of your site or SEO that is working against you.
In other words, Google will penalize you if they spot any of this activity when crawling your website. For that reason, looking out for existing penalties against your site is just as crucial as optimization.
One of the first things you can do is check your existing backlinks. If you have many links that Google considers spam, that will act as a penalty against your site.
Tools such as MonitorBacklinks will help you identify damaging links. Or you can use the support of an SEO and Cincinnati web design company like ours if you aren’t sure what you should be looking for in the data.
Be Fast, Secure, and Mobile
If you want to boost your website’s ranking, quality content means more than a blog post that is helpful and well written. It also means the technical aspects that go into a well-designed website.
Google will check your page speed for a start, and it won’t rank websites that load slowly for their visitors. If you haven’t done so already, test your website speed and take action to optimize it.
Secondly, all websites need to be secure, which means you need to be running with a security certificate under HTTPS. Make sure your certificate hasn’t expired, as this will hurt your ranking.
Finally, since most site visitors now browse via mobile, all your web pages must be mobile-friendly. Test this to ensure things like ads and popups don’t get in the way of the users’ experience.
Are You Getting the Most With Your SEO?
Even if you get a healthy amount of traffic from Google, it is certainly no reason to relax, as website competition increases year on year. You’ll only maintain that page rank if you continue to optimize your website.
Cinncinati SEO company PatternSEO offers a free analysis of your website to see how your current SEO efforts are performing and what action you could take to improve your rankings.
Contact us now to book a free analysis for your website.