Top 10 Benefits of Outsourcing SEO Management

by | Apr 29, 2021 | SEO

What if growing your business was easier than ever?

In the digital age, business growth is usually a matter of SEO management. But many business owners find out too late that they don’t know enough about the ever-changing world of SEO.

Fortunately, there is an easy solution. By outsourcing SEO management, you can ensure your business grows by leaving everything up to those with a proven track record of success.

Don’t believe it? Here are the top ten benefits of outsourcing SEO management!

1. Save Time

Wondering about the benefits of outsourcing SEO management? Let’s start with the big one: it will save you countless hours of time.

Anyone can become an SEO expert, but it takes plenty of time. And every minute that a business manager tries to master SEO is a minute that the business loses ground to its rivals.

With outsourcing, you can let experienced professionals handle all of your SEO needs. And with all the time this saves, you can focus on making your business better than ever before.

2. Save Money

Many managers hesitate to outsource SEO because they worry about the cost. But would you believe that outsourcing can actually help you save money?

That’s because SEO is absolutely vital to a successful business. If you don’t outsource the responsibility, you’ll need to hire someone to take care of things. And those costs will quickly add up.

Bottom line: do you really want to pay the salary and benefits for a new hire who might take years to learn everything? Instead, you can benefit from an entire team of experts for a fraction of the cost you’d have to pay one full-time worker each year.

3. Hit the Ground Running

The biggest “downside” to organic SEO is that it can take time to get things going. Even if your SEO strategies are solid, it can take months (and sometimes over a year) before you start seeing real effects.

If you or one of your workers is learning SEO for the first time, this will take even longer. That’s because SEO comes with a major learning curve that will throw your schedule off even further.

With outsourcing, there is no curve to worry about. You get access to instant expertise and will be able to see SEO benefits that much sooner!

4. The Need for Speed

Earlier, we noted that organic SEO tends to take a while to show results. But some strategies will yield faster results than others.

When you combine solid SEO practices with a cohesive marketing vision (more on this later), you can get faster results than you would otherwise get on your own. On top of that, an outsourced team can provide detailed analytics and adjust your SEO strategy from month to month.

The end result puts the “optimization” back in SEO. That’s because outsourcing helps improve your marketing from month to month!

5. Better SEO, Guaranteed

Not all SEO is created equal. And generally speaking, you can split SEO practices into “white hat” and “black hat” practices.

Black hat SEO takes shortcuts to try to achieve results. But a business that relies on these strategies may be left in the dust next time Google adjusts their algorithm.

By outsourcing SEO, you get access to white hat SEO at all times. And you can rest assured the foundation of your digital marketing is just as safe as it is effective!

6. Stronger Digital Marketing

“SEO strategy” makes things sound pretty simple. In reality, any effective SEO strategy will have many moving parts.

You need more than a good keyword focus. You must also have the right backlinks, a catalog of content, a steady production calendar, and a gameplan to optimize content across different channels and platforms.

Needless to say, it can be difficult to develop such a thorough SEO strategy on your own. But outsourcing to experts allows you to transform your digital marketing efforts!

7. The Tools and the Talent

Be honest: if you had to optimize your website today for SEO, would you even know where to start?

In addition to best practices, good SEO is about knowing which tools to rely on and which to avoid. On top of the annoying learning curve, it will take additional time and money to obtain all of the tools you really need.

Outsourcing SEO gives you access to a professional team that has all of the tools and talent that your business needs. And not having to buy separate programs and licenses is just one more way outsourcing saves money.

8. An Objective View

It may feel a little strange to outsource something as important as SEO. To some workers and even managers, this feels a bit like letting outsiders into your business.

Here’s the thing, though: an outside POV is very important, especially when it comes to marketing. That’s because these SEO experts will be able to provide an unbiased and objective view of your company’s particular strengths and weaknesses.

Ultimately, you’re hiring these experts to fix problems with your SEO. And outsiders will always be able to identify these problems easier than insiders can.

9. Efficient Teamwork

As we said, outsourcing SEO is a great way to save you and your other workers time. But did you know this approach can also make your existing teams more efficient?

With outsourcing, you get professionals who can be as “hands-off” or as “hands-on” as you want. For example, you can have them work directly with your in-house marketing team to delineate different responsibilities.

The final result is that each member of the team will be able to focus on what they do best. And they’ll have the benefit of an entire support system if anything goes wrong.

10. On the Cutting Edge

Want to hear the worst thing about SEO? Just when you have a good understanding of it, everything will change.

Every year, you must contend with changes to Google’s algorithm as well as changes to the landscape of SEO trends and tools. In short, staying on top of everything is its own full-time job.

If you rely entirely on your internal team, there is always a risk that they are using yesterday’s tools and yesterday’s practices. But by outsourcing SEO management, you can ensure that your business is always on the cutting edge of digital marketing.

Outsourcing SEO Management: What’s Next?

Now you know the benefits of outsourcing SEO management. But do you know where to get started?

We specialize in SEO, Google AdWords, Facebook Ads, web development, and more. To see what we can do for you and your business, set up a free strategy call today!