What Are Backlinks?: A Complete Guide

by | May 25, 2020 | Link Building, SEO

Did you know that companies that blog get 97 percent more backlinks to their website? If you are trying to build your business’s search engine optimization (SEO), it is important to focus on a backlink strategy amongst other SEO ranking factors.

Backlinks help you rank higher on Google and boost your organic website traffic all while increasing your search engine optimization. Link building is crucial to your SEO strategy.

But what are backlinks? It’s okay if you don’t understand the world of backlinks yet. Keep reading for your complete guide to backlinks and how to use them to improve your website.

What Are Backlinks?

Before we dive into the importance of a backlink, we need to know how to answer the question, what are backlinks? A backlink is an incoming link to a website from another website. Backlinks are also known as external links, incoming links, and inbound links.

If a website links to your website anywhere on their site, then you just got a new backlink. Backlinks are often used to provide references in blog posts, suggest products, and much more. Any link to another website is a backlink for a company.

Not all backlinks are created equal. Backlinks from high authority sites will help your website rank higher than lesser-known sites. In the same vein, it is also important that you link out to trustworthy websites rather than spammy ones.

The anchor text of a backlink is also part of a backlink’s value. Anchor text is the text that is on the page in a hypertext link. The anchor text is more valuable if it uses relevant keywords to the content and the user.

Why Are Backlinks Important?

Now that we know what a backlink is let’s dive into why it is important to have them. Backlinks are a factor for your website’s SEO rankings. The more backlinks you have, the better your search engine results page (SERP) rankings will be.

Google uses over 200 ranking factors in their algorithm, and backlinks are just a part of your website’s overall ranking. Having a backlink is not enough to raise your SERP rankings. The backlinks should be relevant to your niche, load properly, and include content.

Backlinks help to improve your website in three main ways:

  1. Search Rankings
  2. Website Discoverability
  3. Referral Website Traffic

Backlinks help to provide authority to your website while driving new users to your content. If you claim to be an expert in your field or the best manufacturer of a product, you should have some backlinks to support those claims. You can think of backlinks as a vote of approval from other websites.

How to Do a Backlink Analysis

It’s one thing to know what a backlink is, but it is another to understand how many backlinks your website has. You may be wondering how can you tell that a website has given me a backlink? We recommend that you perform a backlink analysis in order to keep tabs on your backlink numbers.

A backlink analysis can be done within Google Search Console, a third-party backlink checker, or a managed SEO service provider. Everyone has a different method for checking their backlinks, but the most important thing is to conduct regular backlink analysis in whichever way you see fit.

If you want to check backlinks yourself, try starting with Google Search Console. You can evaluate your backlinks by navigating to the “external link” reports. Monitor this section to measure your backlinks over time.

How to Get a Backlink

After you have conducted your backlink analysis, you may want to increase backlinks to your website. This is a good idea to improve your rankings, site discoverability, and increase your website traffic via referrals. Landing backlinks may seem daunting, but there are several ways to go about increasing your backlink number:

  • Earn backlinks through credible content and organic searches.
  • Create your own backlinks by submitting links to directories, leaving comments, and linking from other online locations.
  • Build backlinks through link building with guest posting, broken link building, and unlinked brand mentions.

Each backlink method comes with a varying level of authority. The easier ways to get backlink content, such as commenting on a blog post with your link, hold less authority than other opportunities such as guest posting.

To earn more backlinks, you can always give backlinks. Webmasters and Marketers that see you are backlinking to their site might be more willing to give your website a backlink as well. However, always make sure the backlinks are relevant and the websites you are linking to are in good working condition.

Create a Backlink Strategy

Links are essential to ranking on Google. An SEO backlink will help to improve your website’s rankings. It is important to create a backlink strategy to properly harness the power of linking on your website.

Search engine optimization is a crucial part of digital marketing, and backlinks are a vital element in SEO. Your SEO and backlink strategy need to be thorough, but most importantly, they need to always be evolving.

Google often releases updates to its algorithm, which means that your strategy may need to shift. We recommend working with SEO experts in order to stay on top of not only your backlink strategy but also your overall SEO strategy.

Start Your Backlink Strategy Today

Now that you can answer the SEO question, “What are backlinks?” You are ready to start your backlink strategy. We know developing an SEO plan with backlinks can be daunting.

Half of the battle in SEO is understanding how important it is to your website’s growth. Take advantage of the power of SEO through link building.

We are here to help you with your website needs. If you’re interested in building solid search engine optimization, higher site traffic, and boosted SERP rankings, then we have a solution for you. Contact us today to set up a free SEO strategy call.